Episode 398
The M.V.P. Framework to Audience-Centric Marketing
I had the pleasure of interviewing Jen Liddy, a brand messaging and content strategy expert. Jen shared her unique approach to marketing, focusing on putting the audience at the center of all content. She introduced her MVP framework, which consists of mirroring, voice, and the power of the word "you." She highlighted the significance of making content relatable and engaging for the audience.
TIMESTAMP:
00:00:01 - Introduction to Audience-Centric Marketing
00:03:19 - The Difference Between Audience-Centric Marketing and Regular Marketing
00:07:15 - Importance of Using "You" in Content Creation
00:09:11 - Introduction to the MVP Framework
00:12:23 - Mirroring: Understanding Audience Needs
00:14:24 - Voice: Finding Your Authentic Brand Voice
00:20:59 - The Power of the Word "You" in Content Creation
LINKS:
Backstage Brilliance Marketing Toolkit
^use code JORDAN to get it for free!
