Systems Saved Me® Podcast The M.V.P. Framework to Audience-Centric Marketing - Systems Saved Me®

Episode 398

The M.V.P. Framework to Audience-Centric Marketing

Published on: 21st August, 2024

I had the pleasure of interviewing Jen Liddy, a brand messaging and content strategy expert. Jen shared her unique approach to marketing, focusing on putting the audience at the center of all content. She introduced her MVP framework, which consists of mirroring, voice, and the power of the word "you." She highlighted the significance of making content relatable and engaging for the audience.

TIMESTAMP:

00:00:01 - Introduction to Audience-Centric Marketing

00:03:19 - The Difference Between Audience-Centric Marketing and Regular Marketing

00:07:15 - Importance of Using "You" in Content Creation

00:09:11 - Introduction to the MVP Framework

00:12:23 - Mirroring: Understanding Audience Needs

00:14:24 - Voice: Finding Your Authentic Brand Voice

00:20:59 - The Power of the Word "You" in Content Creation

LINKS:

Make Your Mark Live™ Event

Systems Saved Me® Instagram

Content Creation Made Easy

Jen Liddy Instagram

Backstage Brilliance Marketing Toolkit

^use code JORDAN to get it for free!

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About the Podcast

Systems Saved Me®
Entrepreneurship is meant to give you freedom and flexibility - but how does that actually happen? Systems of course! On the Systems Saved Me® podcast, each week top ranking podcast host and multi-million dollar business mentor Jordan Gill lifts the hood to show you behind the scenes of successful businesses with freedom at its core. This podcast features guest interviews, digestible strategies, and thought-provoking prompts for you to build a life-first business too. Follow Jordan @systemssavedme on Instagram for daily advice and strategies on building an online business. Subscribe to Systems Saved Me® Podcast and share the show with your biz besties!

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Jordan Gill