Systems Saved Me® Podcast How to Reverse Engineer Storytelling - Systems Saved Me®

Episode 384

How to Reverse Engineer Storytelling

Published on: 23rd May, 2024

In this episode of the System Saved Me® Podcast, I had the pleasure of interviewing Marisa Corcoran, a copywriting expert, about the power of storytelling in business. Marisa shared her unique system called the Story Strip Down, which helps reverse engineer storytelling by starting with the end in mind and working backward. She emphasized the importance of specificity in storytelling and using senses to bring the story to life. The episode concluded with Marisa offering valuable resources, including her 50+ scroll-stopping subject lines, to help listeners enhance their storytelling and marketing efforts.


00:00:00 - Introduction to the System Saving Podcast

00:05:30 - Importance of Reverse Engineering Storytelling

00:12:08 - Importance of Specificity in Storytelling

00:16:10 - Personal Storytelling Example

00:20:32 - Reels Sprint and Visibility Challenges

00:24:53 - Overcoming Insecurities and Putting Yourself Out There

00:29:15 - Reflecting on High School Vice Presidency Campaign

00:33:50 - Conclusion and Thank You


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50+ Scroll-Stopping Headlines

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About the Podcast

Systems Saved Me®
Entrepreneurship is meant to give you freedom and flexibility - but how does that actually happen? Systems of course! On the Systems Saved Me® podcast, each week top ranking podcast host and multi-million dollar business mentor Jordan Gill lifts the hood to show you behind the scenes of successful businesses with freedom at its core. This podcast features guest interviews, digestible strategies, and thought-provoking prompts for you to build a life-first business too. Follow Jordan @systemssavedme on Instagram for daily advice and strategies on building an online business. Subscribe to Systems Saved Me® Podcast and share the show with your biz besties!

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Jordan Gill