Episode 384
How to Reverse Engineer Storytelling
In this episode of the System Saved Me® Podcast, I had the pleasure of interviewing Marisa Corcoran, a copywriting expert, about the power of storytelling in business. Marisa shared her unique system called the Story Strip Down, which helps reverse engineer storytelling by starting with the end in mind and working backward. She emphasized the importance of specificity in storytelling and using senses to bring the story to life. The episode concluded with Marisa offering valuable resources, including her 50+ scroll-stopping subject lines, to help listeners enhance their storytelling and marketing efforts.
TIMESTAMPS:
00:00:00 - Introduction to the System Saving Podcast
00:05:30 - Importance of Reverse Engineering Storytelling
00:12:08 - Importance of Specificity in Storytelling
00:16:10 - Personal Storytelling Example
00:20:32 - Reels Sprint and Visibility Challenges
00:24:53 - Overcoming Insecurities and Putting Yourself Out There
00:29:15 - Reflecting on High School Vice Presidency Campaign
00:33:50 - Conclusion and Thank You
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