Episode 406

6 Steps to Package Your Expertise in a Course

Published on: 11th December, 2024

In this episode of the System Saved Me Podcast, I had the pleasure of speaking with Kristina Azarenko, an SEO expert turned course creation coach. Kristina shared her inspiring journey from working full-time in the SEO industry to launching her own online course business, where she teaches technical SEO skills. With over 12 years of experience, she has successfully scaled her business and generated over $500,000 in online course sales.

TIMESTAMP

00:00:00 - Welcome to the System Save Me Podcast

00:01:03 - Meet Kristina Azarenko: SEO Hero and Course Coach

00:02:18 - Kristina's Journey: From Services to Courses

00:03:22 - The Transition: Quitting the Job and Starting a Business

00:05:10 - Finding the Right Niche: From General to Technical SEO

00:07:34 - The Importance of Starting Before You Have All the Answers

00:09:09 - Step 1: Get Clear on Your Course Topic

00:11:50 - Step 2: Identify Your Target Audience

00:15:05 - Step 3: Develop Your Framework

00:19:01 - Step 4: Pre-Launch Strategies

00:22:33 - Step 5: The Launch Process