Systems Saved Me® Podcast 2 Mistakes Stopping Your Course From Having Its Best Launch Ever - Systems Saved Me®

Episode 425

2 Mistakes Stopping Your Course From Having Its Best Launch Ever

Published on: 10th March, 2025

In this episode of Systems Saved Me®, I'm introducing you to launch strategist and copywriter Nicola Moors, who has worked with top names like Amy Porterfield, Ellen Yin, and even me :) Nicola pulls back the curtain on 2 major mistakes that tank online course launches, and surprisingly, it’s not just about copy. She shares why blaming your copywriter might be a knee-jerk reaction that overlooks the real issue—like not enough traffic or an offer that isn’t compelling enough.

Nicola also breaks down how to reverse-engineer your launch goals so they’re actually realistic, rather than being misled by flashy six-figure success stories on social media. If you’ve ever wondered why your sales page converts well but the sales still don’t roll in, this episode is a must-listen.

MORE ABOUT NICOLA MOORS:

I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. 

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TIMESTAMP:

02:15 – Nicola shares why copywriting is actually the least important factor in a successful launch (surprising for a copywriter to say!).

07:45 – A client fired her copywriter and hired Nicola—only to learn the copy wasn’t the problem at all. Here’s what was actually wrong.

13:10 – The hard truth about launch goals—are you aiming too high based on misleading success stories?

19:30 – Why your audience is savvier than ever—and how past marketing BS has made them harder to convert.

24:55 – The biggest mistake that keeps your launch from hitting its sales target—and it has nothing to do with the sales page.

30:20 – Nicola shares her own failed offer story and the one tweak that made her product start selling itself.

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About the Podcast

Systems Saved Me®
Entrepreneurship is meant to give you freedom and flexibility - but how does that actually happen? Systems of course! On the Systems Saved Me® podcast, each week top ranking podcast host and multi-million dollar business mentor Jordan Gill lifts the hood to show you behind the scenes of successful businesses with freedom at its core. This podcast features guest interviews, digestible strategies, and thought-provoking prompts for you to build a life-first business too. Follow Jordan @systemssavedme on Instagram for daily advice and strategies on building an online business. Subscribe to Systems Saved Me® Podcast and share the show with your biz besties!

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