061: Build An Experience, Not a Brand

This episode is brought to you by The Kolada Group.   Today, I’m talking about building an experience, not just a brand.     Topics:

• (:31) Intro – Systems Saved Me Summit
• (1:45) Experience vs. brand
• (4:38) Real-life scenario
• (7:51) Piña coladas
• (9:47) Brand recognition
• (12:05) What is your experience like?
• (12:56) Go the extra mile

 

Quotes of the Week:

“When it comes to my business, I build it based on the experience that I want my clients to have.” - Jordan

“Take five minutes to think about what the experience of being a part of your company looks like... Figure out a way to build an experience with your brand and have people remember that.” - Jordan

  Resources:   www.systemssavedmesummit.com

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